Teaching Policy Fellowship Rebrand

When Will was first hired to create for Teach Plus, his primary function was to create infographics to help Teach Plus increase their visibility and relevancy in the education reform industry. Since working with Teach Plus, he's proven their needs exceeded infographics, and worked on various reports, brochures, annual reports, logo, infographics, marketing material and branding initiatives. Amongst those branding initiatives, came the redesign of the Teaching Policy Fellowship logo.

Will's challenge was to bring new life to the existing Teaching Policy Fellowship brand. Teachers proudly use this logo as a badge of honor, signifying their commitment to influencing teaching policy decisions that effect their classrooms. In that challenge, Will needed to capture the essence of what teachers were doing, which was essentially learning how to propel the industry forward. Will explored different treatments of the "TPF" text, but ultimately arrived at an iconographic logo that both celebrated and verified teachers' accomplishments in having a seat at the table.

New Teaching Policy Fellowship Logo

Policy fellowship branding identity

Regional Teacher Bios

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