Teach Plus 10 Year Anniversary

Client: Teach Plus Senior Leadership at Teach Plus had the goal of celebrating 10 years of teacher leadership by creating a campaign that built on the many successes they achieved. By leveraging their new CEO, they aimed to utilize policy makers, teachers, and partners to showcase what Teach Plus has accomplished in the last 10 years, and how the battle for Teacher Leadership advocacy has continued through their work. Will's task, was to lead on brainstorming, direction, and implementation, alongside the web content manager Zack Newirth, who also worked heavily on this social media and web campaign.

Part of the visual direction hinged on this idea of playing with and a year book design. In the examples below, you can see how the yearbook aesthetic took life in the social media and landing page images (including note like graphics), and with the confetti as a prominent feature on the landing page, social media, and video assets.

Social media teaser

Social Media image 1

Social Media image 2

10 Year Anniversary Landing Page closeup

As a direct result of the work Will did on this campaign, Teach Plus not only gained additional grants to continue their integral work in advancing the teaching profession, but they also garnered attention from partner organizations whom collaborated with them afterwards on a national report.

Landing page mobile

Landing page desktop

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