Frozen Ape Breworks

Client: Frozen Ape Breworks The client wanted to start a micro-brewery business, and use the name "Frozen Ape Breworks" as the basis for the company. His goal was to represent something bold in flavor, and at its best when it's cold— nearly frozen. Will played with the idea of not only capturing the essence of the request, but also making a recommendation of taking that concept further through incorporating cooling technology in the bottle itself, so whenever the bottle is stored in a freezer, the small chilling stone lodged in the middle of the bottle will keep the beer colder longer.

Full body vs face sketch

Final logo

Although the groundwork was laid out to take this project from concept to completion, the client never finished creating their products and registering the business. As such, this piece has remained a concept, but was one still worthy of showcasing on Will's portfolio. Will anxiously awaits when this concept becomes reality.

Bottle mockup

Business Cards

Package

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