Will's challenge was to develop high quality emotes that could exist as both stand alone emotes, and images that could be used elsewhere to further Snoop's brand presence. Additionally, the most important aspect to Will, was ensuring that all of the inside jokes and references were preserved exactly as Snoop and Hollywood wanted them. It was a situation where putting his best foot forward, and being tentative on communication, were vital.
Through fine tuning drafts based on feedback and requests from their team, Will was successfully able to realize their vision for how they wanted to be represented on Mixer and beyond. Response on social media and in broadcasts has been overwhelmingly positive, with users enjoying the perks of supporting his broadcasts. On launch, viewer engagement (chat activity) increased by 20%
Snoop Dogg Mixer Emote showcase
