Will has created the "Black Oni Apparel" line, which includes shirts, hats, head bands, and sun glasses. Additionally, the coffee mug and playstation controller, are popular and staple items on his merch store.
Will has developed his brand to extend beyond art, and has bled into his other passion, which is gaming. Most of his gaming centric work revolves around livestreaming on Twitch, which has included an appearance on Twitch Front page, as a guest speaker for several panels, and as moderator of one for the "Twitch Creator Camp." His work in gaming has brought him to Boston, San Jose, Long Beach, Los Angeles, Seattle, and Montreal.